Gossip. Why does it spread like wildfire?
Because it’s “Sticky” - not literally, but figuratively
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath says “Sticky = understandable, memorable, and effective in changing thought or behavior.” Chip and Dan walk the reader through six principles that make ideas sticky: simple, unexpected, concrete, credible, emotional, and stories. They instruct the reader by explaining the meaning of each principle, analyzing real-life examples, and highlighting important information. Now, don’t go on thinking that this is an old “how-to” manual - you won’t get bored! Chip and Dan keep you engaged throughout the book by asking you questions, using intriguing headings, giving you exercises/activities, using figurative language, and telling you jokes. Here’s an example:
“(If the phrase “Hey Jude” drew a blank, please exchange this book for a Beatles album. You’ll be happier.)”
Because of that joke and this phrase on the back cover, “whether you’re a CEO or a full-time mom, you’ve got ideas you need to communicate,” I think this book was written for adults. (But I think teens could read it too.) I don’t know about you, but when I hear that phrase I picture adults. Also, the examples Chip and Dan use are mainly geared towards adults. How do engineers and manufacturers fix a problem, anyone? Besides, most teens and kids aren’t usually thinking about how their latest idea can be remembered. Adults are the ones who have ideas they want to share and be remembered.
But that doesn’t mean you can’t learn about how to make your ideas stick! Click here to see my cover redesign for teens.
“(If the phrase “Hey Jude” drew a blank, please exchange this book for a Beatles album. You’ll be happier.)”
Because of that joke and this phrase on the back cover, “whether you’re a CEO or a full-time mom, you’ve got ideas you need to communicate,” I think this book was written for adults. (But I think teens could read it too.) I don’t know about you, but when I hear that phrase I picture adults. Also, the examples Chip and Dan use are mainly geared towards adults. How do engineers and manufacturers fix a problem, anyone? Besides, most teens and kids aren’t usually thinking about how their latest idea can be remembered. Adults are the ones who have ideas they want to share and be remembered.
But that doesn’t mean you can’t learn about how to make your ideas stick! Click here to see my cover redesign for teens.